The world's first predictive retail intelligence system.
Predict how likely a product, brand or trend is to succeed in any retail environment.
Really Good Culture builds Breakthrough, the predictive retail intelligence system the UK's major retail operators use to decide what goes on shelf. The same intelligence is available to the brands trying to get there.
Breakthrough
Our predictive retail intelligence system, built upon seven interconnected dimensions of intelligence. It models the Shopper Missions, Archetypes, Mindshare, Trends and Whitespace behind every range decision.
Watch Humans
Our video review platform: a profiled community of around 10,000 shoppers recording long-form video reviews of products, and store walks of the fixtures they shop. The behavioural signal behind Breakthrough.
Product
Brand
Culture
Market
Behavioural
Biometric
SyntheticEPOS shows one historical scenario. Breakthrough models the futures it cannot reach.
EPOS data shows a singular historical scenario, the one version of events that already happened. Breakthrough models the futures it cannot reach: the launches not yet made, the ranges not yet set, the trends still forming.
Most brands walk into a buyer meeting with the same historical sales story, and the buyer has seen that data already. It is not until they see something different that they lean in.
The aim: get listed at Waitrose.
That is the immediate focus, and this proposal is built around it.
The shelf, predicted
What Oom Drinks brings to the Waitrose shelf, and why: the functional mushroom whitespace against GLP-1 and Gen M shopper missions, modelled and sized in predictive data, an argument no other brand in the category is carrying.
The category, understood
A deep command of Functional Mushroom Drinks: what is moving, what is coming, and why, including the GLP-1 and Gen M (perimenopause and menopause) missions Waitrose shoppers are chasing and no listed brand yet fully answers.
The shoppers, on record
Waitrose's own shoppers trying Oom Drinks on camera and walking the fixture: proof the buyer can watch and hear for themselves.
The Plan.
Four stages between kick-off and the buyer meeting.
Kick-off
60 minutes together: the Waitrose angle, the mission territory, and what the pitch needs to prove.
Pitch framework
We provide a pitch deck framework and structure, specific to Oom Drinks, Functional Mushroom Drinks and Waitrose: a buyer-ready structure with placeholders, ready for your story and the data to come.
Category data
We build the Culture & Trend Signals Report for Functional Mushroom Drinks, shaped around the Waitrose brief: cultural, health, micro, macro and digital signals, run through our scoring models to show what is genuinely moving the category and why. Alongside it, we map and score every Shopper Mission against the current Waitrose range, including GLP-1 support and Gen M, and read where the Mindshare is still open.
Working session with Sean
A full day working with Sean, our Commercial Director and an ex-Tesco Category Director. We take the data, the framework and the pitch material you already have, and thread it into one coherent narrative for the pitch.
Final run-through
A 60-minute session in the days before the meeting to clarify every data point, check every claim holds, and make the final tweaks while there’s still time.
The Plan on its own:
Bolt on: Watch Humans.
Real Waitrose shoppers, on the record. Collection takes two weeks from kick-off.
Video reviews
The standard programme runs at £599 a month for 10 reviews, over three months. For this project we run all three months at once: 30 video reviews of Oom Drinks from profiled Waitrose shoppers, with full transcripts and would-buy-before and would-buy-after markers on every review.
The argument it builds is simple: we put Oom Drinks in front of Waitrose shoppers, and this is what they said. Every video is also usable as content.
Store walk · Waitrose
30 reviewers walk the Waitrose functional drinks fixture, commentating as they go: audio and full transcripts, with fixture analysis. How shoppers read the aisle, what they reach for, and what they notice is missing.
The walks are run separately from the product reviews, so the read is impartial and free of bias. Where the reviews give you evidence, the walk gives you a read on the fixture and where the opportunities sit.
Taken together, the reviews and the store walk come to £3,500. That is £300 off the two priced separately.
The Plan + Watch Humans
The complete case for the buyer meeting: the data, the pitch and the shopper proof in the same room. This is the one we would run.
Pitch deck framework and structureCulture & Trend Signals Report + Shopper Missions readWorking session with SeanFinal run-through before the meeting30 video reviews from Waitrose shoppersStore walk of the Waitrose fixtureThe products.
The full set behind this proposal, so the choices are easy to see.
●Pitch FrameworkA buyer-ready pitch deck structure, specific to Oom Drinks, Functional Mushroom Drinks and Waitrose. Structure with placeholders; no data at this level.
£499
●Pitch & Category PackThe Culture & Trend Signals Report, the pitch framework, the working session with Sean and the final run-through.
£2,500
●Shopper Missions moduleMissions and Mindshare for the Waitrose Functional Mushroom Drinks fixture, mapped and scored.
£1,000
●Waitrose Category Intelligence ReportThe full report: a retailer-grade category intelligence report on functional mushroom drinks at Waitrose. Every SKU and brand on the fixture, the complete Mission and Mindshare map, Whitespace sized and ranked, and recommendations.
from £10,000
Watch Humans Package10 video reviews a month, three-month contract.
£599 / month
Ambassador ProgrammeAdded to the Watch Humans Package: invite an unlimited number of your own customers and community to submit video reviews.
+£250 / month
Additional reviewsA top-up on the Watch Humans Package.
£150 / 5 reviews
Store walks30 reviewers per retailer, in-store: audio, transcripts, fixture analysis.
£2,000 · £2,500 · £2,7501 · 2 · 3 retailers
Next steps.
Confirm
Option 1 (The Plan) or Option 2 (The Plan + Watch Humans).
Kick off (date TBC)
60 minutes to set the brief. The build and the collection start the same day.
The buyer meeting
The framework and data land in the first week, the working session the week after, and the final run-through in the days before the meeting. Everything is in place before you walk in.